Playing online games has become an increasingly popular past time in the digital age, a common activity among people of all ages and demographics. In fact, around 70% of all people in the United States have played at least one online game, and many people play one or more online game on a regular basis. There are a number of different types of online games, from strategy to social fantasy games.
It’s widely agreed upon that marketing is important to the success of an online game, with over 90% of companies saying that proper marketing was vital to their overall success. In fact, over 60% of marketing specialists felt that generating traffic (and therefore revenue) was one of the most challenging and important aspects of the company.
One way to market an online game, be it a strategy game or a game that promotes social engagement, is a contest. Contest can offer prizes, such as tokens or a blockchain. Tokes like blockchain can reward the winners by allowing them to play more of the game, and as blockchain exists entirely online, it is easy for players to obtain and for the gaming company to give and is relatively hassle free. And contests, whether they offer prizes like blockchain or not, have been found to increase site traffic by more than 30%, bringing in a considerably higher number of players than they would have without the contest. Data from HubSpot shows an increase in the number of players of an online game grow by eight times or more after a contest or other like event in the game’s universe. A digital driven contest can be particularly lucrative as nearly anyone can compete from nearly anywhere, and user data insights can help to inform companies about which type of contest would be the most lucrative for them and the game.
Loyalty programs are another great way to increase game play and site traffic. A loyalty program rewards regular players in a number of ways, one of which could be blockchain, depending on the game and the company. Loyalty programs make it worth sticking around an online game and incentivizes the player to tell their friends and acquaintances about the game.
No matter what the online game, all can benefit from increased site traffic, game play, and revenue. There are a number of relatively simple ways to make these things happen, such as opening a contest and offering loyalty programs to dedicated and regular players.